A private equity firm has paid over $133,000 for the homeloan.com.au andhomeloancalculator.com.au URLs, in yet another sign the market for URLS is continuing to grow even more important and lucrative. Both purchases come after a string of expensive purchases in the past year. Woolworths reportedly bought Hardware.com.au for $33,000, while Zoupon turned into Deals.com.au after a $100,000 transaction. The real estate [...]
Supermarket giant Coles has been slammed by social media professionals after starting a Twitter campaign that got out of hand last week SR7 co-founder James Griffin warns businesses undertaking a social media campaign that all departments need to be in sync so messaging doesn’t get lost. This means the marketing and communications teams need to [...]
By CAROLYN WEBB,excerted from the The Age,Tuesday 6th March 2012. A NEW $9 million piece of real estate is going on the market at a prestigious Parkville address, with 1077 allotments selling for up to $72,000 each. The catch is that you can only move in after death – Melbourne General Cemetery is opening its [...]
Real estate professionals know that success is, in part, driven by how well they can create a connection. One way to do that is to integrate video into your marketing campaign. With today’s technology, it is easier than ever to capture great video. What previously required a studio, a green screen and professional media equipment [...]
If I “Googled” you right now, would I find you right away? Remember the good old days when a few nice magazine ads, some newspaper listings, handing out notepads and pens and leaving your business card on every doorstep was an effective way of growing your real estate business? Well, those days are long gone. [...]
A Melbourne tradition as common as Saturday football once was – watching a house in your street sell under the auctioneer’s hammer – may be threatened if a model for bulk selling homes takes off. In-room auctions, where dozens of homes are sold by one auctioneer at a venue full of prospective buyers, are common [...]
No matter whether you are a real estate agency or an individual agent, blogging has become a big differentiator between many offices (and eager staff) these days and in the coming years agents that demonstrate a deep understand of their market and may well set themselves apart, this is because vendors turn to agents that [...]
The investment in time and money searching for and securing a new customer is estimated at between five and seven times the cost of retaining an existing customer.