A private equity firm has paid over $133,000 for the homeloan.com.au andhomeloancalculator.com.au URLs, in yet another sign the market for URLS is continuing to grow even more important and lucrative. Both purchases come after a string of expensive purchases in the past year. Woolworths reportedly bought Hardware.com.au for $33,000, while Zoupon turned into Deals.com.au after a $100,000 transaction. The real estate [...]

  USD$2.5 million was spent recently  on Gambling.com Domain name marketplace seller Sedo announced recently it had brokered the sale of a name for the highest price so far this year.The sale was the third largest public sale the company has brokered. Sedo’s CSO, Liesbeth Mack-de-Boer said the sale was a “confidence booster” for the [...]

Your name and reputation are incredibly valuable  assets.We all know of individuals and companies with fine reputations and of course some that have poor ones.You may have  an impecable reputation but that can be destroyed very quickly over one incident.That incident may not be true but with the speed of social media,twitter,facebook,utube etc that reputation [...]